Despite a slip in its ratings dip and the loss of man-we-love-to-hate Simon Cowell, American Idol remains the most expensive show on TV for advertisers. Why are they willing to pay close to half a million dollars for a 30-secon…
The cable network has a novel liquor-store marketing campaign tied to Canadian Club whiskey for its Prohibition-era drama Boardwalk Empire. Some critics fear it may have an influence on an unintended audience: children and youn…
Gap (GPS) is reinstating its familiar blue box logo, just one week after unveiling a new logo to great fanfare.
The new logo showed the word “Gap” on a white background with a small blue box jutting out of it. Customers and market players reacted with almost universal contempt.
One commenter on Gap’s Facebook page said the logo looked “like a child made it.”
Gap insisted the new…
Continue reading Gap Scraps New Logo After Just One Week
Gap Scraps New Logo After Just One Week originally appeared on DailyFinance on Tue, 12 Oct 2010 06:55:00.
Filed Under: Company News, Media, Retail
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