Following Jimi Heselden’s accidental death while riding a Segway, the personal-vehicle maker faces a marketing nightmare. But almost from the beginning, Segway has been struggling both to live up to the hype and to overcome the mocking and negative public images of its product.
Continue reading After Segway Head’s Death, Can the ‘It’ Vehicle Recover Its Balance?
After Segway Head’s Death, Can the ‘It’ Vehicle Recover Its Balance? originally appeared on DailyFinance on Tue, 28 Sep 2010 15:35:00.
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