Gap (GPS) is reinstating its familiar blue box logo, just one week after unveiling a new logo to great fanfare.
The new logo showed the word “Gap” on a white background with a small blue box jutting out of it. Customers and market players reacted with almost universal contempt.
One commenter on Gap’s Facebook page said the logo looked “like a child made it.”
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Gap insisted the new…
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Gap Scraps New Logo After Just One Week originally appeared on DailyFinance on Tue, 12 Oct 2010 06:55:00.
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