Despite a slip in its ratings dip and the loss of man-we-love-to-hate Simon Cowell, American Idol remains the most expensive show on TV for advertisers. Why are they willing to pay close to half a million dollars for a 30-second spot? Young viewers, and lots of them.
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Why ‘American Idol’ Still Commands TV’s Biggest Bucks originally appeared on DailyFinance on Tue, 19 Oct 2010 06:30:00.
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