Celebrity books normally get a big marketing push. But the campaign for Decoded, the rap mogul’s new book of lyrics, is unprecedented. Thanks to backing from Clear Channel and Microsoft’s Bing, it’s surely in a league of its ow…
Gap (GPS) is reinstating its familiar blue box logo, just one week after unveiling a new logo to great fanfare.
The new logo showed the word “Gap” on a white background with a small blue box jutting out of it. Customers and market players reacted with almost universal contempt.
One commenter on Gap’s Facebook page said the logo looked “like a child made it.”
Gap insisted the new…
Continue reading Gap Scraps New Logo After Just One Week
Gap Scraps New Logo After Just One Week originally appeared on DailyFinance on Tue, 12 Oct 2010 06:55:00.
Filed Under: Company News, Media, Retail
The Gap earned nearly universal scorn this week when it unveiled its new logo. But the clothing retailer’s response — a crowd-sourcing request aimed at getting the public to design a better logo for free — is only fueling the…
Knowing customers’ likes and dislikes is about as basic as it gets in retailing. But for years, national department stores got it wrong. More concerned with controlling costs, big retailers focused on sameness. Not anymore.
…
Whisper it – Frito-Lay is about to say goodbye to its environmentally-friendly but very noisy SunChips bag.
Eighteen months ago, Frito-Lay, a division of PepsiCo (PEP), made lots of noise about a biodegradable SunChips bag made from plant material.
Now, after complaints that compared the sound of the bag to everything from a lawn mower to a jet engine, the company is removing the…
Continue reading Frito-Lay Scraps Noisy SunChips Bag
Frito-Lay Scraps Noisy SunChips Bag originally appeared on DailyFinance on Tue, 05 Oct 2010 06:42:00.
Filed Under: Company News, Technology, Pepsico, Green, Retail