Celebrity books normally get a big marketing push. But the campaign for Decoded, the rap mogul’s new book of lyrics, is unprecedented. Thanks to backing from Clear Channel and Microsoft’s Bing, it’s surely in a league of its own.
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Jay-Z’s Book Marketing Blitz: Bing and Clear Channel Hook Up with Rap Mogul originally appeared on DailyFinance on Tue, 19 Oct 2010 12:56:00.