The N.J. Supreme Court gave a win to advocates of truth in advertising this week when it ruled that lawsuits against the maker of dietary supplement Relacore could go forward as a class action. Considering the way such lawsuits…
You know better than to believe everything companies say in ads, but when it comes to claims about the healthfulness of foods and other products, the untruths can reach outrageous levels. The question is: What can a government …
Following Jimi Heselden’s accidental death while riding a Segway, the personal-vehicle maker faces a marketing nightmare. But almost from the beginning, Segway has been struggling both to live up to the hype and to overcome the…
As American Idol continues to fall flat with viewers, advertisers are flocking to the Super Bowl, which may just turn out to be the Hail Mary pass that Fox Broadcasting needs.
Continue reading Super Bowl Is a S…
Package-delivery company United Parcel Service (UPS) is launching its largest ever marketing campaign to promote its logistic business to small and medium- sized companies looking to export their products.
For years, the company has been known worldw…