As more shoppers spend their money online, retailers are deciding where to put their e-marketing. According to a new ForeSee study, promotional emails were still far more effective at driving traffic to retail sites than social…
Companies donate millions to charities, museums and educational programs, but many struggle to recoup any benefits from their giving. Here’s how Pepsi succeeded in building brand loyalty with a new generation of buyers by using…
Celebrity books normally get a big marketing push. But the campaign for Decoded, the rap mogul’s new book of lyrics, is unprecedented. Thanks to backing from Clear Channel and Microsoft’s Bing, it’s surely in a league of its ow…