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Forget Facebook: Emails Attracted More Holiday Shoppers to Retail Sites

by | Dec 29, 2010 | Towing | 0 comments

Promotional emails were far more effective than social-media recommendations at attracting shoppers to retail websites, according to a new ForeSee study.

As more shoppers spend their money online, retailers are deciding where to put their e-marketing. According to a new ForeSee study, promotional emails were still far more effective at driving traffic to retail sites than social networks like Facebook this holiday season.

Continue reading Forget Facebook: Emails Attracted More Holiday Shoppers to Retail Sites

Forget Facebook: Emails Attracted More Holiday Shoppers to Retail Sites originally appeared on DailyFinance on Wed, 29 Dec 2010 19:30:00.

Filed Under: Technology, Wal-Mart Stores, Amazon.com, Facebook, Retail

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