Companies donate millions to charities, museums and educational programs, but many struggle to recoup any benefits from their giving. Here’s how Pepsi succeeded in building brand loyalty with a new generation of buyers by using a clever strategy for community grants.
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How Pepsi Won New Customers with Community Grants originally appeared on DailyFinance on Mon, 20 Dec 2010 15:45:00.
Filed Under: Company News, Media, Pepsico