Despite a slip in its ratings dip and the loss of man-we-love-to-hate Simon Cowell, American Idol remains the most expensive show on TV for advertisers. Why are they willing to pay close to half a million dollars for a 30-secon…
As other undercover CEOs did, when Bryan Bedford revealed himself at the show’s end, he turned into a CEO genie, granting wishes to his underlings. But in this case, the airline’s entire workforce got a gift: a rollback of an e…
On Sunday, Frontier Airlines CEO Bryan Bedford will take his turn on the CBS show Undercover Boss, going incognito to attempt the dull and nasty jobs required to get an plane in the air and keep its passengers happy. No surpris…
What separated White from the other Undercover Bosses was his attitude. Maybe because he’s fairly new to DirecTV and has no background in the satellite-TV business, White seemed to realize that he has much to learn.
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This week’s episode of Undercover Boss will explore the recurring theme of disconnect between frontline worker and front office at America’s large companies. With his newly acquired scruffy beard, DirecTV CEO Mike White will go…