Sounds odd, but a fictionalized book mentioned on a TV show becoming a real book is nothing new for the publishing industry. In fact, tie-ins like Sterling’s Gold have proven quite popular. That’s because the shows have a built…
In Sunday’s episode of the popular CBS show Undercover Boss, Chiquita CEO Fernando Aguirre picks lettuce with migrant workers on an American farm. It’s hard work, but the show overlooks of Chiquita’s scandal-tainted Latin Ameri…
Despite Charlie Sheen’s latest offscreen misbehavior, advertisers are sticking with his show, Two and a Half Men. It may be that the show’s numbers — it draws 15.2 million viewers — are just too good to walk away from.
…
The most recent episode of Undercover Boss featured the chief marketing officer of NASCAR, Steve Phelps. While the show stuck to the tried and true for the series, with the usual run of struggles and triumphs, it’s worth wonder…
A NASCAR executive will see exactly where the rubber meets the road on the next Undercover Boss Sunday night. But unlike past execs featured on the hit series, the honcho learning lessons at the bottom this time won’t be the CE…