Super Bowl XLV, which aired on Fox on Sunday, attracted 111 million viewers, making it the most-watched television program of all time, Nielsen said Monday.
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After the Pittsburgh Steelers and Green Bay Packers meet Sunday in Super Bowl XLV, only one team will hoist the Lombardy Trophy. But the so-called “Super Bowl indicator” says this year’s match-up forecasts a bull market no matt…
This year’s NFL championship will set records both for stadium attendance and for event fund-raising, and North Texas corporations haven’t been shy to put out the welcome mat for their favored clients. How much will communities…
Charmed actress Alyssa Milano can often be found in the stands, cheering on Los Angeles’s Dodgers, Lakers and Kings. And in a down economy, she’s racked up some key wins for Touch, her line of women’s sports apparel. She recent…
It used to be all about surprising game-day viewers with knock-out ads and creating buzz after the final whistle. But lately more advertisers are posting commercials online ahead of the game, trying to build early buzz instead….