It used to be all about surprising game-day viewers with knock-out ads and creating buzz after the final whistle. But lately more advertisers are posting commercials online ahead of the game, trying to build early buzz instead. Which strategy works better? At risk is a tidy sum.
Continue reading Do Early Peeks at Super Bowl Ads Pay Off?
Do Early Peeks at Super Bowl Ads Pay Off? originally appeared on DailyFinance on Fri, 21 Jan 2011 11:00:00.
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