It used to be all about surprising game-day viewers with knock-out ads and creating buzz after the final whistle. But lately more advertisers are posting commercials online ahead of the game, trying to build early buzz instead….
One year after sitting on the Super Bowl advertising sidelines, Pepsi is returning to the gridiron this year with its “Crash the Super Bowl” campaign. And it’s bringing in the some serious star power to encourage consumers to create their own Super Bowl ads: screen legend Betty White.
Continue reading Pepsi, Doritos and Betty White Are Crashing Super Bowl XLV
Pepsi, Doritos and Betty White Are Crashing Super Bowl XLV originally appeared on DailyFinance on Mon, 20 Sep 2010 15:00:00.
Filed Under: Company News, Pepsico, Video