Alcoa, Marriott and Yum! Brands to kick off the third-quarter earnings season with modest earnings growth, while jobs numbers could be mixed.
Continue reading Week in Preview: New Earnings Season, Employment Da…
This week’s Social Good Summit in New York was like a speed-dating event for cause marketers, do-gooders and those interested in their efforts. But speakers at the event, sponsored by Mashable and 92Y, also offered some practi…
One year after sitting on the Super Bowl advertising sidelines, Pepsi is returning to the gridiron this year with its “Crash the Super Bowl” campaign. And it’s bringing in the some serious star power to encourage consumers to create their own Super Bowl ads: screen legend Betty White.
Continue reading Pepsi, Doritos and Betty White Are Crashing Super Bowl XLV
Pepsi, Doritos and Betty White Are Crashing Super Bowl XLV originally appeared on DailyFinance on Mon, 20 Sep 2010 15:00:00.
Filed Under: Company News, Pepsico, Video
As American Idol continues to fall flat with viewers, advertisers are flocking to the Super Bowl, which may just turn out to be the Hail Mary pass that Fox Broadcasting needs.
Continue reading Super Bowl Is a S…
Carrot farmers want to convince young eaters to put down that bag of chips and pick up a pack of baby carrots. So, a new ad campaign will use weapons favored by the junk-food giants: flashy snack bags, video games, humor and Yo…