Carrot farmers want to convince young eaters to put down that bag of chips and pick up a pack of baby carrots. So, a new ad campaign will use weapons favored by the junk-food giants: flashy snack bags, video games, humor and YouTube videos.
Continue reading Where Jamie Oliver Failed, Carrot Farmers Hope to Change the Way We Snack
Where Jamie Oliver Failed, Carrot Farmers Hope to Change the Way We Snack originally appeared on DailyFinance on Sat, 11 Sep 2010 08:30:00.
Filed Under: Company News, Health Care, Media, Pepsico