As more shoppers spend their money online, retailers are deciding where to put their e-marketing. According to a new ForeSee study, promotional emails were still far more effective at driving traffic to retail sites than social…
So far this holiday season, U.S. online retail spending is up 12% from a year ago. More people took to the Internet last weekend to finish up their last-minute shopping, according to a ComScore report.
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Online sales during the holiday season are likely to exceed their 2009 levels as shoppers shift away from shopping at some brick-and-mortar operations such as electronics and warehouse stores, said market research firm The NPD …