Oprah Winfrey’s new cable network is commanding some of the highest ad prices on cable, and it justified those rates with its heavily watched debut. Now, OWN will have to prove it can maintain its viewership levels throughout t…
Here’s a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49…
At least in part due to comments made by Jon Stewart at this weekend’s Rally To Restore Sanity And/Or Fear, MSNBC host Keith Olbermann announced he was suspending his show’s well-known “Worst Person in the World” segment indefi…
Despite a slip in its ratings dip and the loss of man-we-love-to-hate Simon Cowell, American Idol remains the most expensive show on TV for advertisers. Why are they willing to pay close to half a million dollars for a 30-secon…