Do Early Peeks at Super Bowl Ads Pay Off?

It used to be all about surprising game-day viewers with knock-out ads and creating buzz after the final whistle. But lately more advertisers are posting commercials online ahead of the game, trying to build early buzz instead….

Amazon to Buy European Movie-Rental Service Lovefilm

Amazon.com on Thursday announced it is buying Lovefilm, a European home-video distributor that some have called the Netflix of Europe. The deal will give the world’s largest online retailer a stronger foothold in digital-video …