Struggling department store operator JCPenney, which last month said it would shutter five department stores, 19 outlet stores and two call centers, unveiled the most substantial change to its logo in four decades as it tries t…
They’re the brands you can’t help but know, with logos that nearly everyone recognizes. These companies were founded back in the 1800s and became major players in the next century — and the one after that. And while their logo…
Starbucks, the world’s largest coffee-shop chain, on Wednesday unveiled a new logo that retains its iconic green mermaid but no longer includes the word “coffee,” reflecting the company’s efforts to expand sales through a broad…
The Gap earned nearly universal scorn this week when it unveiled its new logo. But the clothing retailer’s response — a crowd-sourcing request aimed at getting the public to design a better logo for free — is only fueling the…