Starbucks, the world’s largest coffee-shop chain, on Wednesday unveiled a new logo that retains its iconic green mermaid but no longer includes the word “coffee,” reflecting the company’s efforts to expand sales through a broader array of menu and consumer-product items.
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Starbucks Unveils New ‘Coffee’-less Logo originally appeared on DailyFinance on Wed, 05 Jan 2011 15:09:00.
Filed Under: Company News, Starbucks, Retail