Retailers got some unexpected love from shoppers in the form of strong February sales. But whether consumers repeat the feat in spring could depend on gasoline prices and how they feel about their finances. So, March could be t…
Much like the Super Bowl, the Oscar broadcast is also becoming as much about the commercials as it is about the big show. And thanks to the popularity of the Best Picture nominees this year, advertisers are likely to have an ev…
J.C. Penney hasn’t even launched its new logo yet, but the critics aren’t wasting any time in trashing it. Why do companies repackage themselves — and what happens when customers don’t like the new look? Just ask Gap or Tropic…
Retailers forecast that 2011 will be a year spent dealing with inflation, expanding stores and trying to wean shoppers off their markdown habit. Faced with rising costs that are pushing their prices higher, merchants say they …
Struggling department store operator JCPenney, which last month said it would shutter five department stores, 19 outlet stores and two call centers, unveiled the most substantial change to its logo in four decades as it tries t…