J.C. Penney hasn’t even launched its new logo yet, but the critics aren’t wasting any time in trashing it. Why do companies repackage themselves — and what happens when customers don’t like the new look? Just ask Gap or Tropicana, both of which quickly reverted to what they had previously.
Continue reading Is Penney Wise? The Retailer Is the Latest to Risk Rebranding
Is Penney Wise? The Retailer Is the Latest to Risk Rebranding originally appeared on DailyFinance on Sun, 27 Feb 2011 10:00:00.
Filed Under: Company News, Media, JC Penney, Starbucks, Retail