What Will the Networks Show If There’s No Football?

As the NFL lockout continues, television networks — which spent billions of dollars to secure broadcasting rights to National Football League games — are scrambling to fill what could become a gaping hole in their programming…

Can Al Jazeera Capitalize on Its Newfound Popularity?

The Qatar-based network is getting international kudos for its coverage of the growing Middle East crisis. But acclaim and a growing audience don’t yet equal profits and market share for Al Jazeera, which has almost certainly b…

Do Early Peeks at Super Bowl Ads Pay Off?

It used to be all about surprising game-day viewers with knock-out ads and creating buzz after the final whistle. But lately more advertisers are posting commercials online ahead of the game, trying to build early buzz instead….