It used to be all about surprising game-day viewers with knock-out ads and creating buzz after the final whistle. But lately more advertisers are posting commercials online ahead of the game, trying to build early buzz instead….
There’s no doubt about the Super Bowl’s importance in sports, but will it really be a touchdown for Dallas’s economy? While one study pegs the economic impact at $611 million, the number seems dubious — especially considering …
Ticketing website StubHub has suspended sales of tickets for next weeks Bowl Championship Series title football game because one seller did not have enough tickets to fill orders.
On Wednesday, StubHub removed all tickets to Monday’s game between Aub…
Many companies and products claim to be green. But what does that actually mean? In some cases, labels can be misleading. As “greenwashing” increases, so does the need for greater consumer awareness.
Continue r…
The NFL doesn’t understand its own product. In the high-def age, NFL football games are better to watch at home — and way cheaper to do so with ticket prices so high. Demanding that fans pack the stands hurts everyone, includi…