Here’s a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49…
Hulu lowered the price of its newly launched Hulu Plus subscription service by $2 to $7.99 Wednesday, just days after the online streaming video service saw its rank decline on a closely watched Internet ranking service for the…
Despite a slip in its ratings dip and the loss of man-we-love-to-hate Simon Cowell, American Idol remains the most expensive show on TV for advertisers. Why are they willing to pay close to half a million dollars for a 30-secon…