The ice cream drinks have been a fast-food favorite for decades. Now, McDonald’s is considering giving them a new look — serving the shakes in see-through plastic cups instead of the current white paper cup familiar to custome…
Companies donate millions to charities, museums and educational programs, but many struggle to recoup any benefits from their giving. Here’s how Pepsi succeeded in building brand loyalty with a new generation of buyers by using…
Last week, power-plant operator Dynegy agreed to be acquired by top shareholder Icahn Enterprises for about $665 million. But Dynegy’s second-largest shareholder, hedge fund Seneca Capital, rejected the bid, calling it “the wro…
Keep an eye on Falcon Gunner, a new breed of “augmented reality” game. It’s far more sophisticated than a typical iPhone game, but still far cheaper than a console game. And that could give major game makers a much-needed openi…
The U.S. biotech is holding an analyst and investor meeting focused on the commercial potential of its multiple sclerosis drug Campath. The goal: to convince Paris-based Sanofi-Aventis to raise its hostile takeover offer in a b…