Research firm ComScore projects that spending on online-video advertising will more than triple between 2010 and 2015. But that doesn’t mean you’ll necessarily see more commercials per video. Spending will continue to lag behin…
Here’s a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49…
Soon, the Internet won’t be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for tel…
Despite Charlie Sheen’s latest offscreen misbehavior, advertisers are sticking with his show, Two and a Half Men. It may be that the show’s numbers — it draws 15.2 million viewers — are just too good to walk away from.
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Despite a slip in its ratings dip and the loss of man-we-love-to-hate Simon Cowell, American Idol remains the most expensive show on TV for advertisers. Why are they willing to pay close to half a million dollars for a 30-secon…