Research firm ComScore projects that spending on online-video advertising will more than triple between 2010 and 2015. But that doesn’t mean you’ll necessarily see more commercials per video. Spending will continue to lag behin…
It used to be all about surprising game-day viewers with knock-out ads and creating buzz after the final whistle. But lately more advertisers are posting commercials online ahead of the game, trying to build early buzz instead….
Here’s a nice surprise for television advertisers: Digital video recorders are actually increasing, not decreasing, the number of viewers who are watching the commercials. Nearly half of the DVR owners in the critical 18- to 49…
Soon, the Internet won’t be the only medium to offer advertisers the ability to closely target specific types of customers. Starting in August or September, DirecTV plans to launch a new personalized advertising service for tel…
Despite Charlie Sheen’s latest offscreen misbehavior, advertisers are sticking with his show, Two and a Half Men. It may be that the show’s numbers — it draws 15.2 million viewers — are just too good to walk away from.
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