In its most simple interpretation, a “pain point” is exactly what it sounds like: something so unpleasant that one is likely to try hard to avoid it or fix it. But buzzwords sometimes shift meanings, and for some boardroom jarg…
These are the brand addicts every company dreams about — engaged, highly loyal consumers. But one has to wonder if there are just too many istas these days. Frugalistas, recessionistas, Palinistas, urbanistas and more — it’s …
In business jargon, it seems like round has come back around. We’re hearing a resurgence of the defense-minded phrase “circling the wagons,” as well as the extremely slippery phrase “circle back,” which changes its meaning comp…
Bucketize may not be the most odious piece of business jargon to hit the scene in the past decade, but in its short life, it has earned a barrel-full of derision for being one of the most pointless. There’s just no need for an…
In the testosterone-laden enclaves of America’s business class, buzzwords tend to be a bit manly.
Perhaps the best example is “tent pole,” a term that refers to a company’s most promising, prominent or profitable product — ex…