These are the brand addicts every company dreams about — engaged, highly loyal consumers. But one has to wonder if there are just too many istas these days. Frugalistas, recessionistas, Palinistas, urbanistas and more — it’s enough to make a buzzwordista burst.
Continue reading Buzzword of the Week: Passionistas Are in Fashion in the ‘Ista’ Parade
Buzzword of the Week: Passionistas Are in Fashion in the ‘Ista’ Parade originally appeared on DailyFinance on Wed, 09 Mar 2011 09:00:00.