J.C. Penney hasn’t even launched its new logo yet, but the critics aren’t wasting any time in trashing it. Why do companies repackage themselves — and what happens when customers don’t like the new look? Just ask Gap or Tropic…
Struggling department store operator JCPenney, which last month said it would shutter five department stores, 19 outlet stores and two call centers, unveiled the most substantial change to its logo in four decades as it tries t…
When people donate money to a politician, all they usually get is a letter of thanks. Supporters of New Jersey Gov. Chris Christie can now get something more: a selection of branded merchandise.
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