by | Oct 20, 2010 | Towing
Newsweek’s former editor-in-chief just happens to be a Pulitze Prize-winning author for Random House, so it’s no surprise he’s landing there. It’s also another example of how the publisher keeps reaching for big names to add to…
by | Oct 19, 2010 | Towing
Celebrity books normally get a big marketing push. But the campaign for Decoded, the rap mogul’s new book of lyrics, is unprecedented. Thanks to backing from Clear Channel and Microsoft’s Bing, it’s surely in a league of its ow…
by | Oct 16, 2010 | Towing
Barnes & Noble successfully defended itself in a proxy fight with billionaire Ron Burkle, who wants to gain control over the troubled bookseller. But Burkle hasn’t given up, and a new SEC “shareholder access” rule could help in…
by | Oct 12, 2010 | Towing
In Sustainable Excellence, Aron Cramer and Zachary Karabell make a compelling argument that profits and sustainability aren’t mutually exclusive. Their hype-free research is thorough, with wide-ranging examples at companies big…
by | Oct 10, 2010 | Towing
When Mario Vargas Llosa won the Nobel Prize for Literature this week, the British literary betting agent Ladbrokes couldn’t have been more pleased. Ladbrokes had given the Peruvian author slim odds of winning the prize, so when…