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After 62 Years, a First for Harlequin: A Personal Finance Book

by | Dec 27, 2010 | Towing

The Frugalista Files, written by former Miami Herald personal finance blogger Natalie McNeal, captures a 34-year old’s attempt to pay off her credit card debt — “without giving up the fabulous life.” But will women really buy …

Jay-Z’s Book Marketing Blitz: Bing and Clear Channel Hook Up with Rap Mogul

by | Oct 19, 2010 | Towing

Celebrity books normally get a big marketing push. But the campaign for Decoded, the rap mogul’s new book of lyrics, is unprecedented. Thanks to backing from Clear Channel and Microsoft’s Bing, it’s surely in a league of its ow…

After 62 Years, a First for Harlequin: A Personal Finance Book

Jay-Z’s Book Marketing Blitz: Bing and Clear Channel Hook Up with Rap Mogul

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