As more shoppers spend their money online, retailers are deciding where to put their e-marketing. According to a new ForeSee study, promotional emails were still far more effective at driving traffic to retail sites than social…
So far this holiday season, U.S. online retail spending is up 12% from a year ago. More people took to the Internet last weekend to finish up their last-minute shopping, according to a ComScore report.
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On Wall Street, the retail sales figures that count aren’t absolute numbers. Investors act based on how those numbers compare to what was expected, and in the case of Black Friday Internet sales, reality beat the predictions. T…