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No Yankees, No Phillies: Fewer World Series Viewers for Fox

by | Nov 2, 2010 | Towing

Many fans skipped the San Francisco Giants vs. Texas Rangers, which is a pity because the Giants played some extraordinary baseball as they captured the World Series. The poor ratings may prompt advertisers to ask for “make-goo…

Why ‘American Idol’ Still Commands TV’s Biggest Bucks

by | Oct 19, 2010 | Towing

Despite a slip in its ratings dip and the loss of man-we-love-to-hate Simon Cowell, American Idol remains the most expensive show on TV for advertisers. Why are they willing to pay close to half a million dollars for a 30-secon…

Super Bowl Is a Savior for Fox as It Struggles to Revive American Idol

by | Sep 18, 2010 | Towing

As American Idol continues to fall flat with viewers, advertisers are flocking to the Super Bowl, which may just turn out to be the Hail Mary pass that Fox Broadcasting needs.
Continue reading Super Bowl Is a S…

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