Companies donate millions to charities, museums and educational programs, but many struggle to recoup any benefits from their giving. Here’s how Pepsi succeeded in building brand loyalty with a new generation of buyers by using…
This year, for the first time, advertisers have spent more online than they have on print newspaper ads.
Digital-marketing research firm eMarketer said U.S. spending on online ads will reach $25.8 billion in 2010, compared with $22.8 billion on print…
That’s the value a $200 million venture investment led by Kleiner Perkins this week implies. But that means Twitter would have a price-to-sales ratio of 840 compared to Facebook’s 26 — or Google’s 8.7. And Twitter’s growth may…
That’s the value a $200 million venture investment led by Kleiner Perkins this week implies. But that means Twitter would have a price-to-sales ratio of 840 compared to Facebook’s 26 — or Google’s 8.7. And Twitter’s growth may…
Yahoo CEO Carol Bartz called Facebook a bigger rival than Google. The surprising admission shows how Facebook’s size and dominance in display advertising presents a challenge to the major portals.
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