Better-known brands are losing ground to store brands as budget-conscious families have been favoring bargains in a tough economy.

In this economy, cash-strapped consumers have become more budget conscious and less concerned about appearing cheap. As a result, better-known brands have steadily been losing ground to store-branded food products.

Continue reading The Rise of Store Brands: Private Labels Gain Popularity as Food Costs Rise

The Rise of Store Brands: Private Labels Gain Popularity as Food Costs Rise originally appeared on DailyFinance on Fri, 11 Mar 2011 10:00:00.

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