Pharmaceutical companies looking for fresh sources of profit are increasingly investing in a range of health care innovations that aren’t drugs at all, from smartphone apps and educational websites to social media platforms and wireless devices, reports Ernst & Young.
Continue reading Pharmaceuticals Look Beyond Medications to Smartphone Apps
Pharmaceuticals Look Beyond Medications to Smartphone Apps originally appeared on DailyFinance on Wed, 16 Feb 2011 11:10:00.
Filed Under: Health Care, Pfizer, Qualcomm, Apple, Sanofi Aventis, Merck, GlaxoSmithKline, Novartis, Cisco Systems