Video-game publisher THQ, who makes the popular uDraw tablet and fighting game UFC, has signed a deal with Mattel to bring Barbie, Hot Wheels and other brands to gaming consoles. Can it help give the gaming company — whose stock has soared 47% in less than two months — increase its revenue?
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THQ to Bring Barbie, Hot Wheels and Other Toys to Gaming Consoles originally appeared on DailyFinance on Wed, 05 Jan 2011 20:00:00.
Filed Under: Technology, Mattel