Once a clearly defined term that meant “to use force to compel or control a physical thing,” drive has become one of the most insidious and overused buzzwords in the business lexicon. What’s being driven now is often intangible, and the mechanics of who or what’s doing the driving are a mystery. Hey, let’s drive some eyeballs to this story!
Continue reading Buzzword of the Week: Drive
Buzzword of the Week: Drive originally appeared on DailyFinance on Sun, 02 Jan 2011 10:00:00.
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