Yum Brands Inc, (YUM) owner of the KFC and Pizza Hut brands, is taking aim at the fast-growing African market for fast food.
The company, based in Louisville, Ky, plans to double the number of KFC restaurants in Africa to 1,200 by 2014, The Wall Street Journal said. It hopes to double its revenue from the continent to $2 billion over the next four years.
“Africa wasn’t even on our radar screen 10…
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KFC Takes Aim at African Market originally appeared on DailyFinance on Wed, 08 Dec 2010 07:52:00.
Filed Under: Company News, McDonald’s, Retail