Walt Disney Co. (DIS) is pitching merchandise for its new “Tron” movie to grown-ups who may remember the original.
Hopefully, they’ll be in the mood to open their wallets.
Instead of cheap toys or video games aimed at children, Disney is offering merchandise including $2,600 necklace and $795 spiked sandals, Bloomberg News reported.
The company hopes that the unconventional merchandise will help…
Continue reading Disney Chases Grown-Up Consumer with ‘Tron’ Merchandise
Disney Chases Grown-Up Consumer with ‘Tron’ Merchandise originally appeared on DailyFinance on Fri, 10 Dec 2010 08:46:00.
Filed Under: Company News, Walt Disney