The idea of the in-store shop has evolved from getting space on the department store’s floor and sharing marketing costs to a more formal relationship where brands lease floor space and create a shopping experience of their own. It can be a retailing win-win.
Continue reading Ten Retailers Turning Department Stores Into Mini-Malls
Ten Retailers Turning Department Stores Into Mini-Malls originally appeared on DailyFinance on Fri, 05 Nov 2010 09:00:00.
Filed Under: Company News, JC Penney, Macy’s, Sears Holdings, Retail, Best Buy