Sales of e-books on Apple’s iBookstore have made “barely a blip” in the digital book market. Will its new iBooks gift cards help to change this — or will customers continue to use apps to allow them to read Amazon and Barnes & Noble e-books on their Apple devices?
Continue reading Is Apple Using Gift Cards to Prop Up a Sagging iBookstore?
Is Apple Using Gift Cards to Prop Up a Sagging iBookstore? originally appeared on DailyFinance on Sun, 14 Nov 2010 06:30:00.
Filed Under: Company News, Technology, Media, Apple, Amazon.com, Retail, Books