General Motors will phase out its Goodwrench maintenance brand in the United States as it seeks to focus marketing efforts on four key brands.
Goodwrench, used by GM dealers to advertise maintenance and repairs for more than 30 years, will be replaced with brand-specific labels such as Chevrolet Certified Service and Buick Certified Service, The Detroit News said.
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GM to Phase Out Goodwrench Brand originally appeared on DailyFinance on Tue, 09 Nov 2010 07:05:00.
Filed Under: Company News, General Motors, Autos