Borders, the nation’s second-largest bookstore chain, has struggled for years due to competition from both fellow bricks-and-mortar outlets and online booksellers. It’s latest move to combat that is an offer to match the competition’s prices — but the program’s limits doom it failure.
Continue reading Borders’ New ‘Low Price Promise’ Fades in the Fine Print
Borders’ New ‘Low Price Promise’ Fades in the Fine Print originally appeared on DailyFinance on Mon, 01 Nov 2010 11:45:00.
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