Asics Corp. (ASCCF) plans to start selling cheaper shoes in a bid to boost its sales.
Asics will start selling shoes with a recommended retail price of about $60. Previously, it sold running shoes priced between $75 and $125, leaving the lower end of the market to companies including Nike (NKE).
“We can’t expand by focusing on the medium-to-high end of the market anymore,” Toshiyuki Sano, an…
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Asics to Offer Cheaper Shoes in Bid to Boost Sales originally appeared on DailyFinance on Wed, 24 Nov 2010 08:20:00.
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