Adidas (ADDYY) aims to boost its sales to 17 billion euros ($24 billion) by 2015 as part of a strategy to overtake Nike (NKE) as the world’s largest sporting goods company.
“Our aspirations are to outperform total market growth … to outgrow our major competitor and have the bottom line grow faster than the top line,” CEO Herbert Hainer said, according to Reuters.
Adidas is targeting 8% sales…
Continue reading Adidas Aims to Overtake Nike
Adidas Aims to Overtake Nike originally appeared on DailyFinance on Mon, 08 Nov 2010 08:58:00.
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